MA25 - WINNERS BOOK compressed - Flipbook - Page 23
EVENT
Best Sustainable Event
WINN ER
SP ONSOR ED
BY
Destination Asia
Events
‘Rice Field Local Life’ in Hoi An
Watkins Wellness, a leader in hot tubs and aquatic 昀椀tness
systems, planned to hold an incentive event in 2020, which had
to be postponed due to the global pandemic. The client remained
committed to rewarding its team in Vietnam, and in February 2025,
320 participants came together in Hoi An.
This incentive trip was an opportunity to reignite motivation, express
appreciation, reinforce company culture and deepen engagement
with key clients and partners, fostering long-term loyalty and
collaboration. The client requested that the incentive connect at
grass-root level with the local community, to leave each guest with
a deeper understanding of Vietnamese society. Destination Asia
developed the concept of a “Rice Field Local Life” themed one of-akind gala dinner to o昀昀er guests an unforgettable evening, blending
local traditions, scenic beauty, and immersive cultural elements.
It was decided that the whole event should have multiple elements
of sustainability, which included zero food waste, carbon o昀昀setting
through tree planting, and all materials locally sourced and
biodegradable. Market stalls run by local vendors ensured direct
community bene昀椀ts, aligning with ESG principles.
Guests were led by lamplight to a stunning rice 昀椀eld setting, where
they dined on organic, locally sourced cuisine and engaged with
artisans showcasing traditional Vietnamese crafts.
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The event exceeded objectives and set a new benchmark for
sustainable, culturally immersive event experiences.
Judges loved the involvement of the local community, describing
the event as a unique and innovative way to intertwine sustainability
with an authentic cultural experience.
IEC 2024
Switzerland Tourism and
Partners
Go Sustainable
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