MA25 - WINNERS BOOK compressed - Flipbook - Page 6
OVERALL
Grand Prix
WINN ER
SP ONSOR ED
BY
Broadsword
Broadsword’s “compelling and values-led submission” in the competitive Best Global Agency
category stood out for our judges, making the agency a worthy winner both in that category and of
our Grand Prix Award. One judge said: “The marketing showreel is engaging and well-executed, and
their B Corp certi昀椀cation is a standout achievement that reinforces their commitment to responsible
business practices. Their approach to CSR is ambitious and inspiring, setting a high standard the
wider industry would do well to follow. The focus on company culture, social impact, and employee
engagement is clearly embedded in their operations and strongly aligned with their stated purpose.”
2024 marked several milestones for Broadsword as it celebrated its 18th year in business and achieved
B Corp certi昀椀cation. The agency also added 昀椀ve team members last year, delivered 177 events across
12 countries and grew by 47%—representing its best 昀椀nancial year yet.
To re昀氀ect its shift to global full-service events agency, Broadsword recently carried out a rebrand
using insights gathered from clients, suppliers and the team, resulting in a new look and refreshed
brand values: Authentic, Brave, and Committed.
Broadsword operates fully remotely, enabling the team of 31 (from working parents to full time
apprentices) to balance work, life, and study. A new wellbeing app (YuLife) provides a 24/7 virtual
GP, EAP, and voucher rewards for daily activity from walking to Sudoku challenges. There are also six
mental health 昀椀rst aiders and employee led working groups on wellbeing, inclusion, and sustainability.
Employees have two volunteering days a year and Broadsword hosts several group volunteering
activities throughout the year, matching employees’ charitable donations and supporting fundraising
for the marathon-runners in the company on top of committing 1% of pro昀椀ts to good causes.
For 2025, the agency has partnered with Future First to support an underprivileged school and tackle
social mobility, empowering local young people through work experience and career resources. In
addition to its B Corp status, Broadsword is independently certi昀椀ed as a net zero business, and its
team have received sustainability awareness training.
The agency also boasts an impressive 100% client retention rate, 89% average client feedback score,
and 95% sta昀昀 satisfaction.
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