MA25 - WINNERS BOOK compressed - Flipbook - Page 9
OVERALL
Best Global Agency
WINN ER
SP ONSOR ED
BY
Broadsword
Broadsword is a global agency creating events that connect and
inspire, with o昀케ces in London and Hong Kong. In 2024, the team
delivered 177 events across 12 countries, achieved B Corp certi昀椀cation,
and grew by 47%—representing its best 昀椀nancial year yet.
With a 100% client retention rate, 89% average client feedback
score, and 95% sta昀昀 satisfaction, the agency’s experience spans
professional services, 昀椀nance, charity, and political sectors. Events
range from Thomson Reuter’s Trust Conference to The Women of
The Future Programme and The Labour Party’s winning election
campaign.
The small but diverse team of 31, including seven team members
enrolled on apprenticeships, and two team members based in the
Hong Kong o昀케ce is fully remote, with 昀氀exibility to when, where, and
how they work, and access to co-working spaces.
Daily catch ups, virtual events, volunteering, social events and an
annual company o昀昀site help to maintain a collaborative culture. In
a bi-annual survey, 100% of sta昀昀 felt a sense of belonging.
HIGH LY
The agency is committed to shaping a more inclusive and responsible
industry through creativity, community, and purpose. In 2024, the
team collectively spent 561 hours volunteering and mentoring (a
60% uplift on 2023).
Broadsword is independently certi昀椀ed as a net zero business
and recipients of the carbon footprint standard – o昀昀setting its
carbon footprint since 2022. All team members have completed
sustainability awareness training with isla to strengthen knowledge.
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