micebook Awards 2023 Winners Book - Flipbook - Page 19
Partner
Best Tourism or
Convention Bureau
WI NN E R
Visit Belfast
Visit Belfast is Belfast’s official destination marketing and management
organisation (DMMO) and Convention Bureau, backed by both the public and
private sector, with partners including hotels, venues, attractions, suppliers,
transport, experience providers and DMCs/PCOs.
A not-for-profit organisation, the CVB team provides a range of services for
event organisers including free venue and accommodation search, hosted
site visits and FAMs, destination marketing support, sourcing suppliers and
experiences, a dedicated sustainability and impact manager and support
service and more. New business won in 2022-23 was valued at £31m
economic impact, representing a 51% increase year-on-year.
Visit Belfast’s leadership and commitment on sustainability has driven
transformational change across the city. In 2022, Belfast was ranked 8th in
the world by the Global Destinations Sustainability Index - it is one of only two
UK cities, and the only destination in Ireland to make the Top 10.
Visit Belfast is now a certified DMO with Green Tourism, 78% of hotel
bedrooms are sustainability certified, and 10 CSR initiatives have been
developed for event organisers coming to Belfast. Visit Belfast also partnered
with The People’s Kitchen and industry partners to launch Changing the
Menu for Good to help tackle food poverty in Belfast through the power of
events. The project, which will run as a pilot into next year, is designed to drive
more sustainable events and to promote social impact and legacy in local
communities.
Judges were impressed by Visit Belfast’s sustainable initiatives. “I loved the
case studies. The submission made me want to work with them,” said one.
Highly Commended
Vienna Convention Bureau
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