micebook Awards 2023 Winners Book - Flipbook - Page 7
Overall
Grand Prix
WI N NE R
Cheerful Twentyfirst
sponsored by Silverstone
The worthy winner of this year’s Grand Prix Award, Cheerful Twentyfirst won
both the Best Product Launch and Best Creative Concept categories for
The News Movement’s New York Brand Launch and was awarded Highly
Commended for its Best Agency (more than 40 employees) entry.
The 60-strong agency operates in three key markets - UK, US and EMEA and services more than 50 brands globally. In the last twelve months, Cheerful
Twentyfirst has grown quickly while protecting its culture and personality to
keep the team not only engaged but empowered to challenge and innovate
at every turn.
Balancing people, planet and profit continues to be a focus across the
business. Its client carbon measurement programme includes advance
impact forecasting and actual emissions reporting, supported by sustainability
consultancy to guide reduction, mitigation and offsetting of its carbon
footprint.
Cheerful Twentyfirst has also doubled down on its commitments to inclusive
and ethical business, which means thinking bigger, challenging everyone to
do better and most importantly, taking action.
The agency’s case studies, and client testimonials are impressive. The CEO
of The News Movement said the New York launch event, which featured an
immersive theatre experience to transport attendees back in time to a 1950s
newsroom, “surpassed all expectations”.
Cheerful Twentfyfirst also worked with YouTube on its News Creator
Workshops. YouTube’s Strategy and Operations Manager said:
“The Cheerful Twentyfirst team has made our project work incredibly
easier and richer. Cheerful Twentyfirst has brilliant ideas and wonderfully
creative and thoughtful work, including ingenious designs and 1-1 support
to back those designs up. Working together and communicating is never a
challenge, as the team is very detail-oriented, engaging, and attentive. I am
excited to continue working with this team on every available opportunity.”
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