micebook Awards 2023 Winners Book - Flipbook - Page 8
Overall
Best DE&I Initiative
W I NN E R
FIRST Agency
The Neu Project Launch
FIRST partnered with Google at IMEX 2022 to produce a meaningful video
to help launch its pioneering movement, The Neu Project. The project is
designed to create a more welcoming and inclusive world for neurodivergent
communities, while inspiring change within the events industry by challenging
event professionals everywhere to create more neuro-inclusive events.
FIRST’s approach was to celebrate the stories of the project’s team and
community, many of whom are neurodivergent themselves. The agency
wanted to ensure an authentic and emotionally rich video, while also adhering
to the best practices for neurodivergent communities and ensuring that
interviewees were given sufficient time to prepare beforehand, creating a safe
space for them while filming.
Three hours’ worth of content was edited to create an impactful 3-minute video
that highlights neurodiversity and calls upon event professionals to create
a neuro-inclusive world, which is now hosted on The Neu Project website
and YouTube. FIRST also released “How to Build Inclusive Experiences for
All Brain Types,” a blog post supporting the Neu Project and detailing the
best practices for building inclusive experiences, which touches upon how
colours, communication, formatting, spaces, and content all impact on
neuro-inclusivity.
The launch was a huge success, attracting 8,500+ unique website visits
in the first four weeks, 100+ event industry subscribers, articles in industry
publications, and partnerships with several DEI leaders and many top
global corporations. One judge said they felt educated by this submission,
while another praised the impactful video, which “raises the profile of an
underrepresented aspect of events planning”.
Highly Commended
Smyle
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