MICEBOOK - POWER30 BROCHURE 10 (1) - Flipbook - Page 22
Broadsword
As a purpose led creative production agency with offices in London
and Hong Kong, Broadsword is determined to leave behind a positive
impact, not a footprint.
Agency Type
The key to the agency’s approach is doing the right thing – for its
people, its clients, the industry, and the planet — and as a B Corp, this is
at the core of everything the team does.
Number of (full-time)
employees
In July 2022, with the help of environmental consultancy C Free,
Broadsword became a carbon neutral business. This was the first
tangible milestone the agency reached on its sustainability journey,
with achieving B Corp in 2024 a huge achievement for the team. All
new starters complete isla 101 training with further training provided to
the rest of the team.
Creative Production
30
Awards & Accreditations
B Corp, EcoVadis Silver,
micebook/isla Power 50
Green Champions 2023 (Anna
Green)
Broadword’s charity commitment is to spend 1% of its overall profits
for the year on charity donations and employees are given two paid
volunteering days a year.
In 2023, the team spent 350 hours contributing to charity and
community and (at the point of submission) had clocked 473
volunteering hours in 2024. Charities supported include Events
Apprenticeships, Alzheimer’s Society, Friends of Tower Hamlets
Cemetery Park, The Children’s Book Project, Barnardo’s and more.
Cheerful Twenty昀椀rst
Based in London, Amsterdam and New York, Cheerful Twentyfirst is
a creative brand experience agency that specialises in strategic
communications and audience engagement.
Clients include brands such as BBC Studios, The New York Times,
Vodafone, The Wall Street Journal, YouTube, Stagwell, Mars Wrigley,
White & Case, Google and Samsung Ads. The agency recently
delivered Climate Week in New York City - the global conference
for climate action - for the second year in a row and worked with
environmental charity ClientEarth.
Cheerful Twentyfirst has been operationally carbon neutral since 2019,
and measures and offsets its operational footprint every year. This is
alongside project-based emissions reporting on all projects since 2022.
The agency has spent the last 36 months observing its impact through
a much more granular lens, and using those insights to drive actual
change, in terms of how it operates, delivers and educates.
It is in the top 15% of companies to achieve Silver EcoVadis certification,
as well as one of the first agencies to look at event:decision’s wider
ESG impact reporting. Every year Cheerful Twentyfirst supports Great
Orman Street Hospital. Last Christmas the agency designed, printed
and distributed colouring in books for the children’s ward.
22
Agency Type
Full-Service
Number of (full-time)
employees
60
Awards & Accreditations
EcoVadis (Silver), PlanetMark,
micebook/isla Power 50 Green
Champions (Martin Ivell and
Joanna Radford)
