MICEBOOK - POWER30 BROCHURE 10 (1) - Flipbook - Page 27
Riley says the agency is also making social sustainability
a much bigger focus within its holistic approach. “We
initially approached sustainability from an environmental
standpoint—focusing on carbon emissions, materials, and
waste reduction. But I don’t believe you can truly tackle
sustainability without addressing the social side as well,
particularly when it comes to community impact and
donations.
“For example, we can reduce menus as much as possible
for environmental reasons, but we also need to meet client
expectations so you can’t strip things back too much.
But when we started looking at food waste solutions, we
realised it wasn’t just about reducing impact—it was about
creating real community benefit. We built relationships with
food banks across London, figuring out exactly which ones
could take excess food from events. What started as an
environmental initiative to cut waste quickly evolved into a
social one that supports those in need.”
She adds that it’s about impact that people can see,
feel, and relate to—not just numbers on a carbon report.
“Imagine if you told attendees that leftover food from the
event is going to feed 100 people at a food bank. That’s a
conversation catalyst—it makes people think and sparks
change.”
27
