MICEBOOK - POWER30 BROCHURE 10 (1) - Flipbook - Page 31
“Our aim for 2023 and 2024 has been to embed
sustainability throughout the agency working with key
consultancies, developing our inhouse teams’ skills and
getting our internal processes and policies in place. We
wanted to get our ducks in a row to make sure we had a
confident offering and that we are delivering what we say
we’re doing,” says Waterhouse.
“2025 is all about ramping up our sales strategy to
better incorporate sustainability, strengthening our
social impact, and getting accreditation right. We want
to gain recognition all our hard work through formal
accreditation, and I am currently looking at EcoVadis
and B Corp to decide the best route for our
business.”
The agency is also evolving its HR processes
to formally integrate sustainability into all job
roles so that everybody in the company is
accountable and has sustainability as part
of what they do.
Lemon Lane proactively engages
clients on sustainability, ensuring early
discussions in the planning process.
The agency works to identify key
stakeholders in client organisations to
facilitate sustainable event execution.
“We are committed not just to tracking
our own sustainability efforts, but also
to evaluating every event we produce,
ensuring that our impact is as positive
as the experience we create,” adds
Waterhouse.
The company is now working on building a
more structured social sustainability framework,
including accessibility, inclusion, community
involvement, and improving employee wellbeing.
“I feel like we’ve got a confident environmental offering.
And in the second half of last year, we started really
ramping up the social especially an event delivery side.”
Lemon Lane works with Event Cycle in the UK to ensure that
unwanted items from events are rehomed to benefit local
communities and internationally, and the team support
local charities and community projects on an eventby-event basis by identifying appropriate recipients for
unwanted event item donations.
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