MICEBOOK - POWER30 BROCHURE 10 (1) - Flipbook - Page 39
our RFPs, allows benchmarking, and helps us tell a stronger
sustainability story,” says Orr.
He adds that the agency is also keen to explore pursuing
B Corp certification in 2025. “We have looked at it in the
past, but the administrative burden and lack of bandwidth
meant we probably didn’t have enough people able to
contribute. The Bulb partnership has helped streamline our
sustainability efforts.
Sustainability is often seen as expensive, but TRO
emphasises how it can drive cost savings, for example
reusing event structures across multiple years for clients
such as BMW at annual events like Goodwood and the
PGA Championships, and deploying assets across multiple
campaigns, reducing waste and production costs.
“For Goodwood, we can hire structures for three or four
years and reuse 40-50% of assets year on year. It’s good
for the planet and for the budget,” says Orr. “For Pepsi’s
Champions League program, we designed a ‘Reuse &
Recycle’ activation, and it became so successful they ringfenced it for future activations.”
TRO has multiple initiatives focused on diversity and
inclusion, supporting individuals from disadvantaged
backgrounds such as ex-offenders. The agency is
supporting Norwich Prison in building a website for
recruitment purposes and have also attended recruitment
fairs in the prison, as well as actively interviewing inmates
for open vacancies in Norwich. It is also in its third year
of being a supporter of REACH Events Management
Scholarship, which aims to increase diversity in the events
industry by improving access to education for young
people from Black, Asian, and Minority Ethnic backgrounds.
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