MICEBOOK - POWER30 BROCHURE 10 (1) - Flipbook - Page 5
Why the Power
30 Matters:
Creating a More
Sustainable Event Sector
Yet another list, more forms, more awards, more recognition? Or the most vital and insightful look
at event agency and event outcome sustainability out there? The Most Sustainable Agencies
2024-25 recognition programme represents more than most.
Every single trend report, industry innovation
review, summary and analysis over the
last three years has included a section on
sustainability. Agencies sit in a key position
within the sector, aggregators of clients, of
knowledge, of planning and operational skills
and of innovation. Gaining an understanding
of how agencies are progressing in the vital
area of responsible and sustainable delivery
is crucial.
event:decision holds a unique space in the
sector, partnering with over 120 agency
brands to deliver data and advisory services.
These include Track, the global leading event
carbon service, Impact: Responsible Event
Reviews giving planners and producers a
wide-angle view of ESG across their events
and Evolve, a structured pathway for
Exhibitions, Congresses and Associations. A
partnership with micebook, recognised as the
#1 platform that connects event professionals
with content, suppliers, and inspiration, this
collaboration represents a unique reach and
expertise.
We thank our supporters and collaborators
in helping make the Most Sustainable
Agencies 2024 happen - Encore EMEA
as headline partner, whose Responsible
Business programme is leading the way
globally, Wyboston Lakes Resort which is
demonstrating that hospitality providers can
make a real difference in environmental and
social sustainability, and the Sustainable
Event Show. Watch for developments in 2025
on the collaboration front.
Agencies completed a rigorous and wideranging questionnaire, requesting data
on both agency strategy, tactics and
accreditation, followed by an analysis of
real event case-studies to enter the Most
Sustainable Agencies. Submissions were
scored, not judged, and then benchmarked
to provide the clearest view of event agency
sustainability available.
As clients increasingly prioritise sustainability
in their planning, agencies that leverage
benchmarking data can position themselves
as leaders in the field. You can showcase
your commitment to sustainable practices,
attracting clients who value environmental
and social stewardship.
Ultimately, an event agency benchmarking
campaign not only enhances individual
agency performance but also contributes
to the broader goal of creating a more
sustainable event sector. By fostering
collaboration and knowledge-sharing, the
campaign empowers agencies to navigate
the complexities of sustainability while
adapting to the ever-evolving landscape of
the events sector.
Well done to those who are recognised, keep
going those who hope to be in the future.
We hope you enjoy the results!
Matt Grey
Director, event:decision
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